ENGAGING THE AUDIENCE
Developing a TV Show Concept
CHALLENGE
A producer at Rogers Community Television was developing a concept for a new show. He needed a fun and innovative way to tell the story of what the show was about and quickly convey the personality of the show’s dynamic host.
SOLUTION
Living Tapestries helped Rogers TV generate ideas for the show, visualize what to do, and decide how to tie the show together. We then drew the show's visual elements that quickly grab the audience's attention, inspire them, and keep them coming back for more episodes.
Hear from host Kim Sullivan, producer Iain Murphy, Supervising Producer Gavin Lumsden, and graphic facilitator Jennifer Shepherd as they describe the project and their creative partnership.
Watch the whole video here, or watch it in parts.
Part 1 of 3: Generating ideas while having fun!
Part 2 of 3: Creating the concept
Part 3 of 3: Engaging the audience
We had a BBQ with my friends to come up with initial ideas for the show. Seeing the drawings come to life made them come to life, made them come up with better ideas, and then it was all tied together. It was such a fun way of brainstorming an idea. Seeing “This is how it’s going to happen!” was amazing.
Kim Sullivan, TV Show Host of “Before I Kick The Bucket…”
At the beginning, we had a blank slate. I didn’t know what I was going to do. For the opening, we needed to tell a story. I needed someone who was able to come on board, really understand what it is that I needed to do, and then translate that in a drawing. When I saw Jennifer working at the 3i Summit, it matched what Kim’s all about.
Iain Murphy, Producer
To do this requires someone with quick thinking, who is able to interpret quickly, and also really drill down - in a single image - sometimes a very complex idea… We enjoyed her infusion of creativity in our creative process.
Gavin Lumsden, Supervising Producer